Search Engine Optimization

What is SEO or Search Engine Optimization?

When implementing any type of website, whether it includes content for viewers to read, or whether it contains important information that is useful for the online marketing of your business, the use of search engine optimization (SEO) techniques is incredibly important. When a customer is looking for a particular item in their local area, or an individual wishes to read content about a certain topic, the use of a search engine usually comes into play. This is an advantage for you, as the use of search engine optimization (SEO) will allow you to draw the individual to your website and you will gain traffic that you would have otherwise missed out on.

Search Engine Optimization by DCL Designs –
A Straight Forward Approach

The term search engine optimization (SEO) refers to the use of a certain set of keywords that are relevant to your product or topic. This is completed by including keywords about your content that are likely to be searched through a search engine. The way a search engine ranks pages is by the relevancy of the website to the phrase or keyword that is entered. By including these keywords four to five times in the content of your web page, you will be able to rank higher on the search engine, and users are more likely to see your page above others, therefore increasing the amount of traffic that your website receives. Do be careful, however, as the overuse of search engine keywords will cause the search engine to label your website as spam, and your web page will not be listed on the search engine at all, meaning that the traffic that you could have gained is taken away, and the search engine will actually harm your website, since it will not bring it to the attention of users. This will not happen as long as you keep the keywords limited to four or five times on each page, and the content that is used on each page is original.


Will You Gain Clients or Customers to Your Website
Through Good SEO Practices?

By utilizing SEO techniques, you will have a much better chance of gaining viewers on your website, and you will gain the viewers or customers that you need to allow your website or business to grow. Content that is not viewed cannot reach the eyes of customers, and will not be effective. Utilizing this technique will give you a much better chance of having your content viewed.